Join Table Mates and unlock your potential Matters of your Table! Join Table Mates and unlock your potential Matters of your Table!

Food Photography Completes The Dining Experience

Jan 16, 2023 Ken Tan

Food Photography Completes The Dining Experience

Dinning is more than eating. In today’s world, many captures beautiful dinning moments during their meals.

Food has a beautiful appearance. The most significant element of a menu is food photographs. But why use a food photographer when you can rely on your smartphone for menu photography? Because only a trained photographer can deliver quality, you need to acquire more. 

Let’s first examine what food photography is before moving on the way. In a nutshell, it is a style of food photography that produces appealing images of food. These commercial food photographs are used for menus, advertisements, packaging, cookbooks, and even websites. Every restaurant would gain from appreciating the value of excellent food photography and utilizing it in their restaurant psychology initiatives. So why do food photos?

Throughout every single restaurant on the planet, you will witness someone taking a photo of their meal. Anyone in any restaurant can create and advertise food porn; it’s not just limited to Asians.

The slightest variations, such as a sunbeam coming through the window, a passerby in the distance, or a plate rotated by five degrees, have the power to make the story impactful or make the food appear bland and disagreeable.

The restaurant provides the toughest challenges to creating images that tell a story or evoke emotion because it is the most typical setting for food photography. The lighting in restaurants is frequently inadequate, there may be too many or not enough setting pieces on the table, and you have little power over how the food will turn out. Restaurants are full of other variables that are out of your control.

Pictures have always excelled when words fall short. Language is not necessary for images to convey meaning. A well-done authentic picture shoots speak significantly louder than words for a business as a food and beverage consumption, whether for views, menu displays, or branding. Today, much restaurant marketing is done online, and visual marketing grabs consumers’ attention more quickly and makes a lasting impression.

People are typically highly particular and demanding about what they order when it comes to eating. Consequently, seeing what will be presented and how it increases customer confidence in the dish. The expectations are well set; neither are they overstated nor understated.

Every element of your photographs, from the tableware and decorations to the backdrop and lighting, tells a story. Your content creates an identity for your brand's personality and the emotions you want to evoke in your audience. See to it your imagery reflects your personality, which can be more natural, raw, or edgy. Instead of using bright pastel colors, aim with darker hues, timber backgrounds, and lots of texture.

Like all other forms of photography, tableware photography should evoke feelings. With drink and food photography, you want to elicit a response from viewers that makes them think even better. This motivates consumers to place an order, reserve a table, or prepare a recipe.

Photography should appear authentic and natural. Allow your audience to interact with the image in front of them by taking the extra time to add the last few finishing touches and minute elements to a shot. The scene should be styled to appear as though it is about being enjoyed, tucked into, then eaten. The audience wants to feel as though they can jump in straight away, from introducing tableware to pouring drinks or serving food.

These days, a great eating experience is no longer wider based on the food’s flavor quality but on how it is presented. In the era of Instagram and social media marketing, food presentation has been considered when determining a restaurant’s success. Even though the social media platforms like Instagram are not only the reason why a good meal presented is necessary, they have been added to the list of factors. 

Here are various restaurant food plating ideas you should start using in your establishment.

The plate’s design

Different food types suit various shapes. While angular plates offer clean, modern food and are used to present contemporary dessert or savory food items, round plates are appropriate for warm, healthy cuisine and represent familiarity.

The plate’s dimension

Another element that is essential for meal presentation is plate size. The measurement of the plate must be carefully considered because a dish that is either too tiny or too large will make the food appear overloaded or scant. Additionally, the plate size needs to arrange vertically. You must select a smaller plate that is not too small because some white space at the border will be required.

The plate size is a key element affecting food presentation the most. Using a large plate will make your food seem poor and insufficient, but using a tiny plate will make your food appear cluttered and dirty. Keep in mind to use white spaces as limits, and if you plan to arrange many parts vertically, select a medium-sized plate.

The plate’s color

The colors on your plates also influence the overall mood and feel of the eating experience, much like the color of the restaurant’s design does.

Among the colors, you should constantly keep in mind to avoid using any blue tableware because it stimulates appetite control and diet sense in terms of human psychology. It's always a good idea to use white plates because they bring out and emphasize the variety of colors in your meal. Choose black-colored plates for a more modern and dominant look.

What food should be placed on the plate

Items should be arranged on a dish in different places. You can use the clock presentation style, setting the major items, such as ribs or chicken, between three and nine on the imaginary clock, heavy carbohydrates.

Make use of a plate that has an odd number of components

There is a method where you can arrange food, such as scallops or shrimp, in odd numbers to give them the impression of greater quantity while simultaneously making it simpler to plate.

Suitable Garnishing

Even though this entire post has focused on how important a plate’s appearance is, you should not utilize garnish just for its aesthetic appeal. To make the food look its best and taste its best, you should ensure the garnish complements your dish in terms of flavor, amount, and texture.

Apply this food presentation method, and do not be afraid to try it out in different ways. Then, see how it helps your restaurant attract more guests and improve customer satisfaction.

There are certain reasons why the food in your restaurant needs to be displayed well in addition to visibility on social media. The appearance of your meal is the first factor that offers customers a sense of how their overall eating experience will be in terms of flavor and feel. The significance of food presentation is frequently emphasized and has become an absolute necessity in restaurants for a reason listed below.

It influences the decisions that customers make

A successful eating experience is largely influenced by perception. It may surprise you to learn that, in addition to flavor. Consumers rely on their eyes to determine whether a dish is worth their money before tasting it.

Customers are given the idea that the food you are offering them is of excellent quality and was prepared with care if it is presented well. A study that provided two identical dishes except for the presentation can substantiate this assertion. According to the study, most individuals are willing to spend extra on beautifully adorned foods because they think they taste better.

It is essential for advertising and restaurant marketing

You should pay attention to both the appearance of the food you are providing as well as the appearance of your restaurant. In the era of social media, failing to sustain the elegance of your food presentation is the largest error you can make. 

This opens doors and opportunities for your restaurant to have seen in front of new consumers and stay in the spotlight of your customer base. When one consumer likes your food presentation, they are more likely to capture a picture of it and post it on Instagram.

There isn’t a reason why people should not like and share visually appealing things. This will certainly serve as free advertising for your restaurant since customers will view the meal through one another rather than you. Utilizing your social media channels and customers, advertise your restaurant on social media sites like Facebook and Instagram.

It conveys the level of quality that your restaurant offers

The presentation of your food mentally conveys the caliber of your establishment. It serves as a measure of the skill and experience of your culinary crew. Poor meal presentation betrays a messy, dirty kitchen with lousy cuisine.

It enhances the whole dish

The appropriate and balanced mixes of the dish itself, garnish sauces, and sides make up an excellent food presentation. A good meal presentation includes combinations and components that enhance and improve the dish’s quality and flavor. Different types of sauces and garnishes offer various flavors and textures to the dish, enhancing both the visual appeal and the taste of the entire meal.

Cuisine and drinks are the first things that come to mind when considering a restaurant. Although these might be the key characteristics that draw guests, they are not the only ones that affect the total eating experience. 

Hence, selecting the greatest glassware selections for your organization is crucial. Conduct a little research on which glasses and cups are trendy and have them in your restaurant when it comes to tableware. Customers will appreciate how you keep up with trends and that you care about their satisfaction if you do this.

Additionally, having trendy tableware enables you to receive digital marketing because customers are more inclined to snap pictures and videos and share them on social media when they feel more identified with your restaurant. Tableware for restaurants must be Instagrammable!

High-quality food images are one of the most important components of restaurant websites. There is no denying the impact of images on a restaurant menu. Table Matters is the place to go if you seek high-quality tableware to help you create the finest possible food presentation for your restaurant.

Back to the blog title